The Most Sour Advice We've Ever Heard About Content Marketing Funnel

A Content Marketing Funnel Explained

A funnel for content marketing helps potential customers discover more about your company, solve their problems and feel comfortable buying from you. Content is more appropriate for every stage of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, bring in leads, and keep readers interested. Templates and guides that are gated perform well in this stage.

Awareness

At this stage, consumers are aware that your brand exists. They are also aware of the solutions you offer. This stage is where content is created to educate potential customers and inform them about the issues your solution solves and also the differences from competitors.

Think about the keywords your target audience is using to search online. Keyword research can be used to determine the terms your customers use when they search online. This will assist you in determining whether your product or service is in demand. This information can then be used to develop an editorial calendar and determine the types of content that focus on those keywords.

Additionally producing content for this phase of the funnel helps to build brand loyalty with your customers. The more your consumers know about your brand, they will have greater confidence in your ability solve their problems. This leads to higher conversion rates for newsletter signups or purchases and click-throughs on your website.

A well-planned strategy for content can aid in closing this conversion gap. If, for instance, you discover that the majority of your content is aimed at generating awareness, but nothing is influencing buyers to make a purchase decision, then you could increase the spending on ads that target middle-funnel keywords.

Another way to increase the bottom-of-the-funnel sales conversion is by using social media. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers and give you the chance to show your customer service. This can range from tweeting good reviews to promoting special deals.

You can also leverage existing content to lure customers to the bottom of the funnel for a lower cost, such as blog posts or case studies. If you write a blog article explaining the reasons why your product is superior to a competitor's you can share it on social media and ask your customers to join your email list to receive more information. You can also encourage conversion at this point by asking your audience to tag you on their social media posts after using your product. This will encourage others to do the same and help spread the word about your brand.

Inquiry

A good content marketing strategy incorporates various types of content to engage customers throughout the funnel. For instance the brand awareness campaigns could include ad content but they should also include blogs and infographics that address common concerns and objections. These pieces of content can be distributed via email and social media to increase organic traffic.

As buyers move through the consideration phase, they begin looking for specific product features that can help them make a purchase decision. This is a great time to create FAQ pages. Use keyword research tools like Ubersuggest or search popular hashtags in your industry to discover the questions that your audience is asking. Create answers to these questions and then place them on your content funnel map.

During this phase it is essential to present a clear proposition of value that demonstrates the way your product or service can solve their problems and make them more cash. The content should also emphasize your brand's distinctiveness in comparison to your competition.

This is a relatively easy stage to measure, as consumers are making a choice whether or not to purchase. To determine whether you're getting the job completed, check out indicators like conversion rates, number of payments and click-through rates.

As they move into the advocacy stage and become loyal customers of your brand.  content strategy marketing  share your content because they feel so strongly about it. This is a highly effective way to grow your audience. You'll need to develop content that inspires people share it, rather than just focus on engagement metrics. Utilize Sprout Social, for example to track social shares that are a result of your marketing efforts with content. This will give you a precise image of your impact.

Decision Making

At the point of making a decision, people are looking for information that proves their purchase and provides instructions on how to use the product. At this point, they want to know that your product will resolve their problem and will make their investment worth it. Quality content is essential at this point, including product guides video, case studies and customer success stories. Your customers want to ask questions and receive answers from your support team. Offering them personalized emails and round-the-clock customer support is an excellent way to delight customers and encourage them to share their experiences with others.

You hope that at this stage the customer will turn into an advocate for your brand and spread the word about it to their coworkers and friends. To convert these advocates into rave customers, you'll have to provide them with valuable information that will help them get the most from your product or service. You can do this by creating customized newsletters, tutorial video free trial offers, and loyalty programs.

After your audience has converted from leads to paying customers, it's time to focus on retention. The standard funnel for content marketing models tend to treat revenue as the conclusion of the process, however it's crucial to remember that consumers will continue to engage with brands after they have purchased. It's crucial to reimagine funnels as a dynamic model that incorporates revenue, instead of static models.

While traditional funnels for content marketing can aid in planning your strategy, they don't account for the complexity of the buyer journey. Reimagining the funnel of content marketing as a circular model will aid in developing a more holistic strategy. You can create content that captivates your target audience and increases conversions by planning for each phase of the journey. You can then utilize the data from conversions to optimize and test your strategy. Are you ready to see the difference this approach can make for your company? Contact us today to request a free content marketing playbook.

Retention

A content marketing funnel can be a powerful instrument to aid brands in planning and implement their strategy. It also gives them visibility into the gaps in their strategy for content that must be filled. If a brand has a lot of content that is geared towards generating awareness and interest but very few pieces targeted at the middle of funnel, it should create content for this stage.

Use tools like Ahrefs, which examine the average time on a page and bounce rates of each piece to determine how targeted your content is. The higher these numbers are the better your content is performing.

Once you've created content that will be at the top of your funnel for marketing content It's essential to keep it current and relevant. This will ensure that your audience is engaged and interested in your brand and the products or services it offers. This can be achieved by creating new content which focuses on keywords, answers questions that your target audience is likely to look for, and highlights current information about your business or product.

As your audience steps onto the MOFU stage they'll want more details about your product or service as well as ways to solve their issues. In this stage it's crucial to build trust by providing authentic reviews and demonstrating value.

The final step of the content marketing funnel is when your target audience will make a purchasing decision. This is usually done through gated content that requires an email address or some other type of registration to access. This content is designed to convert the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can follow up.

While customer retention largely falls in the hands of your sales and support teams, you can influence your customers' journeys with your brand by creating content that entices them throughout the entire marketing funnel. This could include helpful information, behind-the-scenes information and special deals that only your audience has access to. If you can establish a relationship of trust with your audience, then they will become your best advocates and help to reduce the time to sell.